Monthly Archives: October 2011

Recruiting Drivers for Local Trucking: The Medium is the Message

Have you hit a wall in your usual recruitment efforts for new drivers?

Maybe you’re stuck in yesterday’s ways of communicating about your vacancies.

We thought this approach outlined in Transport Topics was interesting.

Click here to read the full article.

Simply put, you have to reach people where they are looking. The perspective given here also applies broadly in other business sectors and includes purchasing habits. For example, Generation Y people (people aged roughly 18-34 in 2011) rarely if ever read things that aren’t online. The take-away is that, if you’re only advertising in print publications for your driver positions, you will essentially be invisible to that age group.

–Jonathan Miller, Editor